Consumer's Shopping Experience Essay Example | Topics and Well Written Essays - 1250 words

Consumer's Shopping Experience - Essay Example Thus from the discussion we can arrive at the definitions of the three types of purchases. The low involvement purchase implies the buying process where the purchasers do not perceive the product to be crucial enough and do not relate with it strongly (staff.uny.ac., n.d.). In this type of purchase decision the customer puts the least effort in browsing, comparing and selecting activities. Example of low involvement purchase could be purchasing casual daily wear t-shirts. The medium involvement purchase implies the purchase of products like the grocery items like toothpaste and newspaper etc. that requires medium level of information gathering endeavor and the buyer attaches themselves with the product to a medium level. For a medium level product the buyer puts a moderate level of effort towards the browsing, comparing and selecting procedure. The high involvement purchase deals with high level of involvement of the customer with the product or service they are planning to purchase. These types of products or services are way more expensive than the medium and low involvement products. The time spent on the decision making process is the longest for the high involvement products. ... Among these categories chocolates, dairy products and ice-creams will be categorized as the high-involvement products, while the Purina pet care will be considered as the medium involvement purchase and the bottled water will be the low involvement purchase. Marketing strategies undertaken by the makers of Nestle would encourage the consumer to search for all the information regarding low involvement purchases, medium involvement purchases and high involvement purchases since the operations and activities of Nestle are quite transparent and all the information are available online. The consumers have the option to make the purchase online through the Nestle nutrition store. For a high involvement purchase the marketer must present some information regarding the product or service which the help the creation of an encouraging attitude for the brand that will consequently result in a purchase. The advertisements in this case should be focused on the factual significance. The problem re cognition state in this case reflects the doubt in the mind of the consumer regarding the purchase decision which can only be answered by the availability of detailed information related to price, quality and material of the product. The problem in the case of medium involvement purchase requires an adequate amount of information and a good amount of time for comparing the similar products. In this case the marketer must come up with effective promotional campaigns to influence the decision of the purchasers. The low involvement purchase decision gives rise to the issue of lack of loyalty. In this case the marketer requires creating and maintaining brand reliability among

Similarities and differences in Crane and Dreiser's practice of Essay

Similarities and differences in Crane and Dreiser's practice of realism - Essay Example It is therefore pertinent to analyze the similarities in Crane’s practice of realism and that of Dreiser, while showing the differences that exists between them in the process. The two authors try to show the reality of living in an urban setting and the experiences of people living in the cities. The two of them usually talk about the experience and challenges faced by women living in the society and in the case of Maggie: A Girl of the Streets and Sister Carrie, they talk about the experience of women living in the urban society and the consequences that comes with them living in the urban society. The two authors depict life as a normal process. It is pertinent to note that the two authors have shown that one basic principle to live in the urban world is to be fit as they show the animalistic survival of the fittest principle in their works. The difference that exists between the works of Crane in Maggie: A Girl of the Streets and Dreiser in Sister Carrie is in the ability of one of the authors to integrate emotions into his work.While Crane took cognizance of the people living in the urban settings with a consideration for their yearning for sympathy (Crane), Dreiser does not in any way consider any form of pleadings for sympathy or moral judgment (Dreiser), and this is the major difference between the depiction of realism by the two writers in the works considered.